公开课-燕京理工学院

课程目录

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课程目录

讨论区

营销专业英语

Chapter1 What is Marketing ?

Chapter2 Consumer-Driven Marketing Strategy

Chapter3 Position,Perception and Value

Chapter4 Allocating Corporate Resources

Chapter5 Questionnaire

Chapter6 Organizational Buying Behavior

Chapter7 Designing and Marketing New Products and Services

Chapter8 Pricing

Chapter9 Place and Channel Systems

Chapter10 Promotion--Introduction to Integrated Marketing Communicati- ons

Chapter11 A Means-End Theory of Brand Evolution

Chapter12 Avoid Mistakes in Advertising

Chapter13 International Marketing

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张杏杏S

2018/12/26 15:30

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双月　回复　庞舒月

2018/11/29 18:55

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